This year’s Kaʻanapali Fresh was a fantastic event that surpassed all expectations. Every event was sold out and the turnout was fabulous. Top notch Maui chefs collaborated with local farmers to produce amazing culinary creations, accompanied by renowned musicians Jake Shimabukuro, Amy Hanaialiʻi and Makana.
For the second year in a row, I was the social media strategist for the Kaʻanapali Beach Resort Association on the event, but I usually end up having a dual role at these things. Leading up to the event, I help craft the content and engagement strategies, help put the resources in place to execute the plan, build websites and other online assets and train people. When the event begins, my role changes and I’m one of the official photographers.
In that role, my goal is to shoot with social sharing in mind. All the photos I take go up on an official Flickr feed as soon as possible, so the events are shared in near real time, and are used in the blog posts about the event. As such, I compose many shots with the clients’ online assets in mind, such as a website header graphic or a Facebook cover image. There’s usually another photographer who is mostly responsible for shots that go to press or other traditional sources, filling in the gaps and backing me up. This year, I had the privilege of working with my amazing TEDxMaui co-photographer Jessica Pearl, and writer extraordinaire Yvonne Biegel on the blogs.
See the rest of the photos at the Kaʻanapali Beach Resort Association’s Flickr Photostream ->
Read the official blogs about the event at the Ka’anapali Fresh website:
Cocktails on the Beach at Kaʻanapali
Progressive Dinner Coffee Infusion Delights Sellout Crowd at #KFresh13
Living on the Farm Has its Coffee Perks
Kaʻanapali Beach Resort Throws a Throwback Party at #KFresh13