I’m about to enter Week 4 as Director of Marketing at Maui Academy of Performing Arts (MAPA).
While I’m no stranger to the performing arts, (theater in high school, choirs in college, community theater during my early days in the Silicon Valley) I’ve never worked in this world as a professional before, and it’s a big change from the world of software requirements, deployment schedules and customer support issues. It’s a nonprofit to boot, which I’ve also never been in before. I hadn’t realized how much of my thinking is geared toward for-profit businesses. Plus, I’m in charge of IT as well as the marketing, which is a good thing, because I need to make changes before I can proceed with any kind of strategy, and I don’t have to go through anyone else to do it. Needless to say, I have my work cut out for me.
Technology and marketing are inextricably linked at this point in time. A savvy marketer is one who has mastery over the technology needed to make it work. The more mastery, the better. My 37 years in the computer industry, combined with my recent years in marketing and social media gives me an edge.
MAPA is a well known and well respected organization that has been around since 1974. We have big plans going forward, not the least of which is to build another theater in Wailuku, and use that as a springboard to revitalize the town by creating an arts district. It’s an exciting time and I’m happy to be a part of it.