Buy Back The Beach 2013

Buy Back The Beach 2013

I had an amazing day with the folks at the Hawaiian Islands Land Trust (HILT) yesterday during the 12th Annual Buy Back The Beach event. It began with a trip to the airport to meet my social media colleagues Jon Letman from Kauai, Laura Kinoshita from Kona on the big island of Hawaii and Melissa [...]

TEDxMaui 2013

TEDxMaui 2013 Dream Team

It’s been almost a week, and I’m still buzzing from our tremendous TEDxMaui 2013 event last Sunday. Over 1000 people attended, and we even saw surprise guests Mick Fleetwood and Steven Tyler show up in the audience, backstage and mingling with the crowd during the breaks and after party. I can honestly that while TEDxMaui [...]

Gearing Up for TEDxMaui 2013

TEDxMaui 2013 poster

I became aware of TED talks around 2008, about two years after I moved to Maui from the Silicon Valley. I was surfing the net one morning and came across Jill Bolte Taylor’s stroke of insight. I followed the link back to TED.com and watched talk after talk—Garrett Lisi: A theory of everything, Majora Carter: Greening the [...]

Join Me And Buy Back The Beach on January 26 2013

Buy Back The Beach 2013 Poster

In Hawai‘i, where I live, you often hear the phrase “preserving the ‘aina.” ‘Aina is the Hawaiian word for “land,” but its meaning goes much deeper here. The Western culture is defined largely by material wealth and possessions. By contrast, the Hawaiian culture is based on the land. It’s a sacred thing, held in reverence. [...]

Kihei Fourth Friday Coming to Town Starting December 28, 2012

Kihei Sunset

There’s a new party coming to the Maui town I live in. It’s called “Kīhei Fourth Friday.” We’ve had a “Fridays” tradition going on Maui for a while now. First Friday happens in Wailuku, Second Friday in Lāhainā, Third Friday in Makawao and now, Fourth Friday in Kīhei. The Maui Friday Town Parties is an [...]

What a 40-Hour-a-week Social Media Job Looks Like [Infographic]

Social Media Workflow by Mark Smiciklas

One of the questions people ask me most often about social media is, “How much time does it take?” The answer varies, of course, depending on the size of the project and the strategies involved, but more often than not, they’re hoping I’ll tell them it really doesn’t take that much time once they get [...]

Opening Night at Maui Film Festival’s FirstLight

Maui Film Festival Logo

I’ll be joining my friends at my first FirstLight tonight at the Maui Arts & Cultural Center. FirstLight is an annual winter holiday tradition by the Maui Film Festival, founded to offer members of filmmaker’s guilds who live on Maui, spend Winters on Maui or who are visiting Maui an opportunity to see films that [...]

The Currency of the Future Could Be Your Reputation

Rachel Botsman speaking at TED

If you think your reputation is important now, in the not-too-distant future, it may be the currency that determines whether you can get a job or a loan. I came across this video of a fascinating TED talk by Rachel Botsman about how trust, influence and what she calls “reputation capital” could be the fuel [...]

A Weekend at the First Annual Ka’anapali Fresh

Kāʻanapali Fresh Food & Wine Festival

Last weekend, I had the pleasure of being in charge of social media at the first annual Kāʻanapali Fresh event for the Kāʻanapali Beach Resort Association. After months of planning, herding cats and worrying, the event ended up coming off without a hitch, and my friend and colleague Jill Mayo and I covered the entire [...]

Social Media 101 Boot Camp Slides

Here are the slides from our “Social Media 101 Boot Camp” workshop. Please don’t hesitate to contact me if something is unclear, or if there’s anything I can do to help you with your social media strategy.